10 to 1 Public Relations, a strategic communications firm serving clients in varied industries such as healthcare, technology, transportation, finance, and more, has announced that Laura Slawny has been accepted into a leadership development program for emerging PR and marketing professionals in IPREX, a premier global communications network of independent, partner agencies with 1,220 staff and 110 offices worldwide.
Slawny, Director of Public Relations at 10 to 1 PR, is one of 18 members in the inaugural class of IPREX Academy, a nine-month program that exposes participants to top industry practitioners and seasoned agency principals from the Americas, Europe, and Asia-Pacific as they engage in international staff exchanges, a mentoring program and robust course modules that delve into subjects beyond marketing and communications, providing holistic business management skills.
“IPREX Academy harnesses the expertise of both members and outside experts to build a unique professional development opportunity for agency professionals who have been recognized as emerging leaders,” said Alexandra Mayhew, IPREX Executive Director. “The seasoned professionals and independent agencies that make up IPREX represent some of the world’s foremost brands, so tapping into that experience is powerful and provides participants with diverse perspectives and learnings that have extremely relevant applications. We are thrilled to have Laura as part of our inaugural class.”
A former television reporter, news producer, and executive producer, Slawny is a gifted storyteller that has earned numerous awards including four regional Emmy awards and the prestigious Edward R. Murrow award. Most recently, Slawny worked as a publicist for another firm where she earned noteworthy local, regional, industry, and national coverage for clients’ media coverage and is excited to bring these talents to assist our clients. Slawny joined 10 to 1 PR in 2018 and was recently promoted to Director of Public Relations to oversee the company’s strategies and direction in serving clients across multiple industries and markets.
“IPREX Academy has been an eye-opening experience for me, as over the last few years, I’ve learned to leverage my extensive journalism career to generate successful public relations campaigns and initiatives,” said Slawny. “I look forward to applying what I learn in the Academy to support 10 to 1 PR’s continued growth into new industries and markets.”
IPREX received applications from all over the map – from Washington State to New York, from Ireland to Tokyo – for its inaugural class and has tapped more than two dozen experts from different regions of the world to deliver the Academy’s curriculum.
In addition to the IPREX Academy course modules – which encompass business strategy, financial management, leadership skills, and sessions on the importance of diversity and cross-cultural communications – the program offers Academy members a dedicated session in IPREX’s annual Emerging Leaders Conference; a mentoring program; international staff exchange; a global group project; and virtual social meetups, which can range from coffee chats to happy hours depending on participant time zone.
Upon completion of the leadership program, participants will receive IPREX Academy accreditation. Mayhew added: “Dynamic learning opportunities such as this are increasingly valuable as communications and marketing professionals navigate a rapidly evolving and extremely competitive industry. We’re thrilled to launch this unique leadership development opportunity to help keep our members ahead of the competition.”
For nearly a decade 10 to 1 Public Relations (10 to 1 PR) has been offering public relations services that are targeted, compelling, and achieve our clients’ goals. 10 to 1 PR’s creative plans and messages are distinctive and memorable with original, highly relevant approaches to storytelling that break through the noise and grab the attention of media outlets and target audiences. 10 to 1 PR offers a variety of services including media relations, product launches, crisis communication management, awards submissions, trade show media, and more. Learn more about 10 to 1 PR’s extensive services and success stories at 10to1pr.com.
IPREX is a $420 million network of communication agencies, with 1,220 staff and 110 offices worldwide working across the spectrum of industry sectors and practice disciplines.
