BBB Pacific Southwest Announces Greater Arizona’s 2022 Torch Awards for Ethics Winners

Better Business Bureau Serving the Pacific Southwest (BBB) has named five winning companies for their 2022 BBB Torch Awards for Ethics in Greater Arizona, sponsored by Desert Financial Credit Union. This distinguished award honors businesses that go above and beyond to operate with integrity and raise awareness about marketplace trust.

These exemplary businesses have displayed an outstanding level of commitment to ethics and trust in four categories: character, culture, customers and community. Winners have illustrated the character of their organization’s leadership, how an authentic culture is being fostered, how their company prioritizes its relationship with customers, and the impact the organization is making in their community.

Category 1 Winner (1-5 Employees):

Gentle Hearts Living Solutions

Category 2 Winner (6-15 Employees):

25th Street Automotive, Inc.

Category 3 Winner (16-50 Employees):

Rescue One Air, LLC

Category 4 Winner (51-199 Employees):


Category 5 Winner (200+ Employees):

Risas Dental and Braces

A signature event was held at the Arizona Biltmore where winners, finalists and community members celebrated the importance of a trustworthy marketplace. Keynote speaker Elaine Birks-Mitchell, CEO/Chief Sustainability Officer of The Bra Recyclers, shared her reason behind the creation of her social clothing recycling company, and how the impact we make in our community is one of the biggest drivers for social entrepreneurs.

“Honesty builds trust, which is a vital aspect in the success of a business. For 21 years, BBB has been recognizing outstanding companies in Arizona for their solid commitment to doing things the right way and we are so proud of our 2022 winning businesses,” said Shelley Bradley, Director of Signature Events for BBB Serving the Pacific Southwest.

Congratulations to all BBB 2022 Torch Award for Ethics winners! Visit the Torch Awards for Ethics website to learn more about the program winners and finalists, and how to apply.

BBB encourages businesses to operate with integrity, and helps consumers make wise marketplace decisions. Our innovative approach to business growth provides the tools that companies and entrepreneurs need to build better businesses. By working side by side with industry experts, we unite with a common goal. Become BBB Accredited and join our mission to create a community of trust.

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