Too Sweet Cakes, the women-owned bakery brand that was named one of the top three cake shops in the U.S. by USA Today 10Best, will open its flagship location at PV, the redevelopment of the former Paradise Valley Mall, on Saturday, Dec. 5.
The 1,800-square-foot bakery will be the brand’s fourth location and the only one serving an exclusive grab-and-go savory menu. The menu includes Roman-style pizza, salads and sandwiches, served alongside the croissant doughnuts and scratch-made layer cakes the brand is known for. Gluten-free and vegan options will also be available daily.
“Our whole mission is loving people well through pastries, and this is the first space we got to build entirely around that,” said Shelbi Geyer, founder and owner of Too Sweet Cakes. “From the walk-up window to the savory menu, every piece of it is about making someone’s day a little better.”
Designed by Phoenix-based House of Form, the flagship features a blush facade, a full coffee bar, and a walk-up coffee window for guests on the go. It also includes a dedicated cake-decorating room, a first for the brand, where guests can watch the Too Sweet Cakes team decorate cakes by hand.
Guests can celebrate the season with Too Sweet Cakes’ winter menu, featuring peppermint chip and cinnamon eggnog croissant doughnuts, candy cane French Macarons and eggnog spice cupcakes. Specialty items, including holiday pies and gingerbread house kits, will be available for pickup at PV.
Founded in 2016 by Geyer in Bend, Oregon, Too Sweet Cakes has deep Arizona roots, with its Gilbert location and a Phoenix distribution hub supplying wholesale accounts across Oregon, Washington and Arizona. The brand will continue that growth with a new location in Arizona, set to open in 2027.
Too Sweet Cakes PV is located at 4568 E. Cactus Road in Phoenix. The bakery will be open daily from 7 a.m. to 7 p.m., with the walk-up coffee window opening at 6 a.m.
