The Persuasive Leader: Proven Strategies for Moving People and Ideas

by Mike Hunter

Winning support for organizational change requires more than a sound strategy. Leaders also need to understand the people whose commitment will determine whether a plan succeeds. In The Persuasive Leader, Jay A. Conger draws on more than two decades of research and executive coaching to explain how persuasion helps leaders build that commitment.

Conger offers practical guidance on identifying influential decision makers, earning credibility, presenting evidence and addressing the emotions that shape a team’s response to change. Frameworks, checklists and examples from banking, healthcare and technology show how leaders can invite participation and work through resistance. The book also emphasizes listening and remaining willing to revise one’s own position.