Development: How to Turn a Project’s Opposition into Its Biggest Fan

by Adam Baugh

In the world of Arizona land use and zoning, opposition is less a possibility and more a procedural step. The real question isn’t whether a project will face opposition — it’s whether that opposition can be transformed into something more useful than a stack of speaker cards at a public hearing.

Done right, a project’s loudest critic can become its most effective advocate.

Step One: Accept that “no” rarely means no. When neighbors say, “We oppose this project,” what they often mean is, “We don’t understand it” or “We’re afraid of what it might become.” Opposition is usually rooted in uncertainty, not malice. The legal instinct may be to marshal facts, expert reports and statutes like a courtroom cross-examination. A better strategy is to resist that urge — at least initially.

This isn’t litigation; it’s diplomacy with cookies.

Step Two: Translate, don’t lecture. Land-use professionals are fluent in a dialect that includes phrases like “general plan conformity,” “traffic impact analysis” and “maximum building envelope.” Neighbors to the project are not. It’s more relatable to translate technical entitlements into real-world outcomes. Instead of “35 feet in height”: “two stories, comparable to the homes across the street.” Instead of “trip generation”: “similar traffic to a small grocery store — without delivery trucks at 3 a.m.” The goal is to make the project legible, not just defensible.

Step Three: Give away something you can afford to lose. Every successful rezoning has a moment where the developer gives a little — and gains a lot. Maybe it’s enhanced landscaping along a sensitive edge, a reduction in building height near existing homes, or a commitment to architectural standards that exceed the code minimum.

The seasoned practitioner calls it strategic. These concessions are not capitulations; they are investments in political viability. More importantly, they give the opposition something tangible to take credit for — which is the first step in turning them into allies.

Step Four: Identify the leader of the opposition (and meet them early). Every neighborhood group has a de facto spokesperson — the person who sends the emails, organizes the meetings and, inevitably, speaks last at the hearing. A smart strategy is to meet with this person one-on-one, and listen more than talk.

Developers who can address their core concerns often bring a substantial portion of the neighborhood with them. Those who ignore them can expect a well-organized and highly motivated turnout when it matters most.

Step Five: Turn participation into ownership. The ultimate goal is not merely to neutralize opposition but to create a sense of shared ownership. When neighbors see their feedback reflected in the site plan, building design or operational commitments, the narrative shifts. It’s no longer the developer’s project — it becomes the project they helped shape.

Elected officials are far more comfortable approving a project when former opponents stand up to say, “We worked with the applicant, and we support this.”

The Takeaway

In Arizona’s entitlement landscape, the path to approval is rarely paved with unanimous support — but it is often built on unexpected alliances. The most successful projects aren’t the ones that avoid conflict; they’re the ones that manage it with precision, empathy and just enough strategic compromise to turn critics into champions.

After all, in land use law, a development’s best witness might be the person who once swore to never support it.

Adam Baugh is a land use and zoning attorney and partner at Withey Morris Baugh. He is an experienced problem-solver with a talent for removing obstacles that impede development.

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