The CEO’s Guide to the Investment Galaxy by Sarah Keohane Williamson provides indispensable insights for business leaders navigating the landscape of the global investment community. Not all shareholders are created equal. Knowing who one’s shareholders and the other members of the investment community are ― and what drives them ― is key to one’s success. For readers stepping into a CEO role at an established company or spearheading a promising startup, this guide demystifies the diverse members of the investment community they will encounter, from pension funds to private equity firms to proxy advisors, and provides practical advice to help attract the shareholders who can provide support in building a great company.
Williamson draws on her extensive research of and experience with the investment community to deliver actionable strategies for engaging with shareholders and insulating the company from short-term pressures — offering a roadmap to effective communication and capital raising.
The CEO’s Guide to the Investment Galaxy: Navigating Markets to Build Great Companies
Sarah Keohane Williamson
$28.22
Wiley
On shelves and online
288 pages
