Prickly Pear Health, a Phoenix-based digital health company focused on women’s brain health, has officially launched the first digital brain health app designed specifically for the perimenopausal and menopausal transition. The app is built with the needs of women aged 35–55 in mind and goes far beyond symptom tracking; it leverages AI, voice data and wearable inputs to deliver personalized insights into cognitive and emotional resilience.
The conversation around menopause and overall women’s health continues to gain national traction. Prickly Pear Health has stepped into a long-overlooked space: the intersection of hormonal changes and brain health. More than one billion women are expected to go through the menopausal transition by the end of 2025, and nearly two-thirds have reported brain fog, memory lapses or mood changes.
With its patent-pending technology, Prickly Pear Health combines speech analysis and wearable data that track mood, stress, and the cognitive load alongside sleep and activity levels. This results in a personalized brain health dashboard that learns over time and offers daily, individualized, and data-informed guidance.
The Prickly Pear Health app was also developed with physicians, psychiatrists and women’s health specialists. It is HIPAA-compliant, privacy-first and designed to address the real gaps in healthcare access, especially for women of color, who are often underrepresented in clinical research and disproportionately impacted by cognitive health conditions.
The Prickly Pear Health team is currently partnering with leading mental health experts, med spas, and women’s clinics to expand access and integration. Founder and CEO Imen Maaroufi Clark aims to reduce preventable brain health conditions like Alzheimer’s by as much as 50%, reshape the standards of health care, and spark a new movement in women’s brain health.
The app is currently available in the App Store and will feature a subscription model mid-summer.
