WESTMARC is proud to announce its highly anticipated 2025 Economic Development Summit, set for May 13, 2025, from 8:00 AM to 12:00 PM at Grand Canyon University. This year’s summit will highlight the West Valley’s emergence as a premier tourism and entertainment destination while showcasing a multitude of amenities ranging from national sports to global music artists choosing the West Valley of Metro Phoenix, attracting millions of out of state visitors.
This must-attend event brings together industry leaders, developers, city officials, and tourism professionals for a morning of insightful dialogue and strategic collaboration.
“The 2025 Summit will shine a spotlight on the innovation and opportunity defining the West Valley,” said Sintra Hoffman, WESTMARC’s President and CEO. “From regional tourism to micro-downtowns, we’re exploring what’s next in economic development.”
Keynote Presentation: “Arizona Tourism—Driving Growth & Opportunity”
Ron Price, President & CEO of Visit Phoenix, will deliver a compelling keynote on the state’s tourism industry—one of Arizona’s most powerful economic engines. Price will unveil the latest data on visitor trends, explore marketing and legislative influences, and share how Arizona competes nationally as a destination powerhouse.
Panel Discussion: Elevating the West Valley’s Tourism Impact
Moderated by Ron Price, this expert panel features Phoenix Raceway President, Latasha Causey, Arizona Major Events Host Committe President & CEO, Jay Parry, Tohono O’odham Gaming Enterprises Director of Public Affairs, Treena Parvello, and Vai Resort SVP, Howard Weiss. Together, they will discuss strategic collaboration, key venue development, and unlocking the West Valley’s full potential as a destination for large-scale events.
TED Talk: Market Signaling & Business Attraction in the West Valley
Jeanine Jerkovic, Economic Development Director for City of Surprise, will examine how market cues and strategic business recruitment are fueling the rise of vibrant micro-downtowns. Her talk will explore the power of placemaking, public-private partnerships, and community identity in shaping growth.
Multi-City Showcase: Unlocking the West Valley’s Tourism & Entertainment Potential
Tailored for commercial brokers and developers, this showcase will spotlight high-impact investment opportunities and premier entertainment assets across the region. Attendees will gain unique insights into how cities are leveraging events, retail, and experience-driven spaces to elevate economic growth.
The Economic Development Summit will take place at the Grand Canyon University Arena located at 3300 W Camelback Rd., Phoenix AZ 85017. Event parking will be available in the main parking garage off 33rd Ave & Camelback Rd. Registration for the event will be open until May 9, 2025.
Get more information and register today here.
