Toast and Uber Expand Partnership, Arizona Restaurant Seeing Benefits

inbusinessPHX.com

Toast, the all-in-one technology platform built for restaurants, and Uber Technologies, Inc. are excited to announce an expanded partnership, giving restaurants increased choice, and their guests more ways to get their favorite foods delivered to their door while helping restaurants reduce costs and expand their reach.

Toast and Uber Direct customers are already seeing benefits from this partnership. Over Easy, a growing breakfast concept with 16 locations across Arizona, has been leveraging the integration to improve the hospitality experience for both staff and guests.

“Uber Direct for Toast Delivery Services has been a great addition to our delivery platform. It allows customers to order through our website, keeps delivery prices down, and offers speedy convenient service. We love the seamless integration,” said Brian Terpay, COO of Over Easy.

The new integration between Toast Delivery Services and Uber Direct will allow restaurants across the U.S. to save on delivery fees, expand their delivery radius, and leverage Uber’s extensive delivery network to offer local delivery of orders made by phone and through Toast digital ordering channels, including Online Ordering, Branded Mobile App, and the Local by Toast (formerly Toast TakeOut) app. Since 2021, Toast and Uber have partnered to seamlessly deliver orders made through the Uber Eats app.

​​“We are thrilled to expand our partnership with Uber, and delighted to offer restaurants Uber Direct via Toast Delivery Services with fast and reliable local delivery support through our customers’ Toast-powered online ordering channels,” said Kelly Esten, Chief Marketing Officer at Toast. “Partnering with Uber Direct will help restaurants maximize their margins with commission-free deliveries and reach more guests. We are excited to offer these new benefits to restaurants across the United States.”

While listing on the Uber Eats app helps restaurants find new customers and drive demand, Uber Direct enables businesses to tap into Uber’s delivery technology and network to offer local delivery for sales made from their Toast digital ordering channels and by phone. Uber Direct is used by restaurants, grocers, convenience stores, retailers, and more. In addition to providing restaurants with more choice, this expanded integration with Toast will enable restaurants to access commission-free delivery for a low flat fee per order. Uber Direct is now available on Toast Delivery Services for customers to fulfill deliveries of orders made by phone and through Toast digital ordering channels.

“To stay competitive and provide consumers with a frictionless experience, restaurants are increasingly looking to meet customers where and when they want,” said Brandi Villarreal, Head of Online Food Delivery at Uber Direct. “We’re seeing restaurants who are listed on Uber Eats also partner with us on Uber Direct through a provider like Toast. They know from experience Uber Eats offers a reliable and speedy delivery experience, so why not utilize Uber Direct to also fulfill delivery requests from guests who order through their website, app, or other restaurant owned channels. At the same time they can continue to also maximize orders and their ability to acquire new customers ordering via Uber Eats.”

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