The Sports Facilities Companies (SFC), the nation’s leading operating partner for sports, recreation, and event facilities, announced a strategic partnership with Troon®, the leader in providing golf and club-related leisure and hospitality services.
As part of the agreement that takes effect immediately, Troon and SFC will collaborate on new business opportunities, leveraging their complementary strengths to deliver unparalleled services to existing and future clients. This partnership combines Troon’s global expertise in golf and club management with SFC’s extensive experience in developing and managing sports, recreation, and entertainment facilities, positioning both companies to enhance their service offerings and expand their reach.
SFC has long been a cornerstone in the sports and recreation industry, managing the largest network of such facilities in the United States. Their involvement in over 3,000 communities and oversight of $15 billion in developed projects has made them the go-to partner for planning, funding, developing, and operating sports, recreation, entertainment, and fitness centers. This strategic partnership with Troon will allow SFC to further elevate the experiences offered at their managed venues, which already host more than 25 million visits and generate $200 million in overnight hotel stays annually.
“We have a deep respect for the work SFC does in the sports and recreation space,” said Scott Van Newkirk, Chief Development Officer at Troon. “This alliance will strengthen both companies by allowing us to collaborate more closely, refer business to one another, and jointly engage in projects where our combined expertise will provide exceptional value to our clients.”
Troon, the leading global third-party operator of golf and associated hospitality venues, provides management services at over 900 locations in 45 states and 35 countries. Troon’s family of brands operates a wide range of amenities, including racquet sports, aquatics, fitness, food & beverage, lodging, homeowners associations, and more.
“This partnership is a natural fit. Troon shares our commitment to delivering excellence in every aspect of facility management and guest experience,” said Jason Clement, CEO of The Sports Facilities Companies. “We are continuously looking for ways to serve better, and by joining forces with Troon, we are poised to bring even greater opportunities to our clients, guests, and the communities we serve.”
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