2023’s All-New Toyota Prius

The all-new Prius features a new hybrid engine for the model. Underneath the hood is a 2.0L four-cylinder engine with up to 196 horsepower: It’s powerful enough to go from 0 to 60 mph in 7.2 seconds. Prius’s new Hybrid Synergy Drive® system continues to deliver great efficiency. With up to an EPA-estimated combined 57 mpg, Prius encourages drivers to go farther than they thought possible.

Smooth curves and sharp details highlight Prius’s modern appeal and do more than create an aerodynamic advantage — they present a sleek silhouette that looks good from any angle. Prius’s captivating front-end design is defined by slim LED headlights, while the rear features a light bar between the taillights to finish off its clean look. Inside, the driver can pull the sunshade back and let the available glass roof help brighten the cabin.

Designed to assist the driver with parallel parking or backing into a parking space, available Advanced Park ^* is there at the touch of a button. This hands-free parking system uses cameras and sensors, along with steering control and acceleration, braking and gear changes, to help the driver get into that perfect spot. Prius’s available Panoramic View Monitor ^* helps the driver check surroundings for hazards. It uses four cameras, one on each side of the vehicle, to display a panoramic view on the touchscreen display. When the car is parked, the Moving View setting enables Prius to create an animated virtual view from above to give the driver a bigger picture of what’s around. 

Prius’s top-mount Multi-Information Display is placed right above the steering wheel, to clearly give vehicle details, outside temperature, driver-assist-system information and more — all to help the driver keep eyes on the road ahead.

2023 Toyota Prius

MSRP: $27,450
City: 56 mpg
Hwy.: 57 mpg
Trans: Electronically controlled Continuous Variable
0-60 MPH: 7.2 sec.

Did You Know: Fine-tune the drive with four driving modes. EV Mode * lets the driver operate solely on battery power at low speeds for short distances and in limited circumstances, such as in a parking garage. Different conditions may prevent or limit usage. Power Mode provides sharper acceleration; ECO Mode helps maximize fuel efficiency; and Normal Mode blends fuel economy with performance.