“Based on the growing agency demand in the Phoenix market for Comscore’s currency, we decided to partner with Comscore,” said KAZT General Manager Rick Soltesz. “This robust data set will allow us to not only highlight the size of our audience but also the quality to advertisers looking to reach Phoenix viewers.”
Comscore joins the KAZT portfolio of other research resources including Marshall Marketing, Scarborough, WideOrbit, Cox Reps Television Analytics and others.
“It is incredibly validating for Comscore to have KAZT join our roster of station clients in the Phoenix market due to buy-side demand,” said Carol Hinnant, Chief Revenue Officer at Comscore. “This partnership is a testament to the work we’ve done to provide the most accurate and reliable source of audience measurement and advanced advertising solutions to bring local market buying and selling closer to the way national investment is transacted today.”
Station owner Lynn Londen, CEO of Londen Media added, “Partnering with Comscore to utilize its local TV currency is an important step for KAZT. We need to keep pace with the fast-changing viewer and it’s clear that Comscore can help us do that through its delivery of next-generation research that has already been adopted by television selling and buying communities in Phoenix and nationally.”
