Stoa, the Arizona-based company behind the FlipOS by Stoa property technology (proptech) platform for professional home flippers, announced it has rebranded as Stoa. The rebrand comes on the heels of closing a $100 million securitization last month, the latest of a total $300 million in debt and equity raised over the past year.
As the company continues its rapid growth, this rebrand allows Stoa to strengthen its identity within the residential real estate investment sector and better reflects its evolving role as a trusted partner to investors.
“We built our business by being the smart platform for fast fix-and-flip transactions, and Stoa is more than that today,” said Tom Sella, co-founder of Stoa. “This rebrand reflects our broader role in the real estate ecosystem, as we continue to build out the Stoa property technology platform and our investor partnerships.”
With a new name, logo and visual identity, Stoa launched a new website and investors already partnering with Stoa will notice that the proptech platform features the new branding. Aside from those changes, everything else investors using Stoa rely on for fast fix-and-flip transactions won’t change. This includes the low-rate lending, detailed scopes of renovation work and upfront purchase offers that help them scale their business faster and bring more livable homes to the market.
“As FlipOS, we were the first proptech company of our kind,” said Or Agassi, co-founder of Stoa. “Now, as Stoa, we are positioning ourselves as a proptech leader backed by the brand and resources needed to help professional real estate investors grow and scale their own businesses.”
