Conscious Capital Growth, led by franchise veterans, Heather Elrod, former CEO of Amazing Lash Studio, Christo Demetriades, a tenured c-suite global franchise executive, along with their advisory team, can spot a concept with exceptional potential when they see one. That’s what led them to partner with Main Squeeze Juice Company, a brand that has emerged as the hottest in the health and wellness space.
“What attracted us to Main Squeeze is that the concept is clearly a game-changer and the team is driven to help people get healthy and stay that way. The success they are experiencing proves they have a winning formula. Now it’s time for accelerated expansion, and that’s where we come in,” said Heather Elrod, managing partner.
Featuring 100% plant-powered, cold-pressed juices, smoothies, bowls, toasts and more, Main Squeeze has 26 locations open and more than 50 in development. Early on, the family-run company attracted the attention of New Orleans Saints’ former wide receiver, Hall of Famer and Super Bowl XLIV Champion Marques Colston, and current Miami Dolphins punter, Super Bowl XLIV Champion and Pro Bowler Thomas Morstead. Both are supportive of the brand and this new partnership which aims at ramping up store growth and leveraging that expansion to further enhance their high-value unit economics.
Main Squeeze Juice Company CEO, Thomas Nieto said, “Working with Conscious Capital Growth will throw fuel on the already blazing fire that is Main Squeeze. Together we plan to dominate the juice category so that more people can experience our products and live healthier lives. Our mission is to make healthy easier and we’ve cracked the code on how to do that, creating raging fans everywhere we go.”
The partnership is the culmination of several months of due diligence and talks to first understand why customers love Main Squeeze, and second, to discover the specific operational and financial requirements for rapid expansion. “Organizations like Main Squeeze Juice Company don’t need us to come in and take over. They want wisdom, experience and a team that can shorten the growth timeline so the core team can focus on taking care of franchisees and customers,” said Christo Demetriades, managing partner.
Conscious Capital Growth will work with the current Main Squeeze Juice Company team to fast track franchise sales, real estate development, business intelligence, training, marketing and innovation with the goal of serving more people in more markets and propelling the brand to industry leader.
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