Reimagine Main Street (RMS), a project of Public Private Strategies (PPS), has launched a public awareness campaign that will support small business owners in being leaders on the Covid-19 vaccines with their employees and in their community. The campaign was announced during a webinar that also included findings from a survey of more than 3,300 small employers on their perspectives on the vaccines conducted by Reimagine Main Street, in partnership with the National Asian/Pacific Islander American Chamber of Commerce and Entrepreneurship (National ACE), the US Black Chambers, Inc. (USBC), and the United States Hispanic Chamber of Commerce (USHCC). The survey results provide insights into how small business owners view the vaccines and their plans for themselves and their workers.
Other business organizations including the National LGBT Chamber of Commerce (NLGCC), the National Association of Women Business Owners (NAWBO), and Women Impacting Public Policy (WIPP) are stepping up to engage their members.
“Small businesses like mine have struggled during this pandemic, but the vaccine shows us that the end is in sight,” said Shaundell Newsome, Founder of Sumnu Marketing and Chairman of the Board of the Urban Chamber of Commerce in Las Vegas, who moderated the webinar. “I have implemented a vaccine plan for my employees and all business owners should do the same so we can make it through Covid-19 as quickly as possible.”
The Centers for Disease Control and Prevention (CDC) estimates that between 70-85% of Americans need to receive the vaccine to achieve herd immunity. Once that happens, small businesses will be able to get back to business at full capacity and the economy and communities can completely reopen.
“The survey findings demonstrate that small business owners recognize the importance of the vaccines in reopening Main Street,” said PPS Founder and Principal Rhett Buttle. “By championing the vaccine with the employees and in their communities, small employers can help fully reopen the economy as quickly as possible.”
The survey of more than 3,300 small employers shows strong support for ensuring workers get vaccinated. View the full survey. Key findings include:
- 63% of small employers intend to encourage their employees to get vaccinated.
- Nearly half (45%) of small employers plan to give workers paid time off (PTO) to get vaccinated.
- More than 80% of small employers report having conversations with employees about vaccines and a majority (55%) say they would use free or low-cost resources to provide guidance and information about Covid-19 vaccines.
Pledge from Small Business Owners:
The campaign also calls on employers to sign a pledge to be a SMALL BUSINESS VACCINE LEADER, which more than 400 small business owners have already signed. In signing it, small business owners are pledging to do at least one of the following things:
- Commit to getting the vaccine when it is their turn and let their employees know why they are choosing to get the vaccine
- Create a vaccine plan for their employees
- Provide incentives to employees who receive the vaccine, such as PTO to receive the vaccine
- Continue to follow state and federal guidance on social distancing and wearing masks after all employees are vaccinated
- Assist with vaccine promotion and distribution in their community (examples include volunteering to help at COVID-19 vaccination sites, donating supplies or services to vaccination sites, and being vocal in their community on the business case for getting vaccinated)
Reimagine Main Street is also giving small business owners the resources they need to play a critical role in championing the vaccine with their employees and in their communities. In addition to general tools and resources, the campaign includes tip sheets in multiple languages for small business specifically targeted to demographics, including:
- Black
- Hispanic/Latin(x) in English and Spanish
- Asian American and Pacific Islander (AAPI) in English, Simplified Chinese, Korean, and Vietnamese
- LGBTQ
- Native
Small businesses and their workers must rebound from the COVID-19 crisis so that communities thrive and the benefits ripple throughout the economy. We are a multi-stakeholder, cross-sector initiative focused on advancing and uplifting innovative solutions to ensure that Main Street is at the center of our recovery. Reimagine Main Street is a project of Public Private Strategies.
Public Private Strategies (PPS) creates opportunities where the public and private sectors meet. We bring together diverse allies including foundations, associations, corporations, small businesses, and entrepreneurs to solve pressing societal challenges. By harnessing the power of the private sector, we build coalitions, activate campaigns, and create strategic partnerships to drive desired policy and market outcomes.
