Building Trust for Businesses amidst National Unrest

To magnify its mission of advancing marketplace trust, Better Business Bureau Serving the Pacific Southwest (BBB) announces new additions to its lineup of benefits offered to Accredited Businesses. Recently added benefits from Indeed, Key To Strength and National Safety Council, Arizona Chapter, amplify a toolbox of support to enhance a company’s ability to build a better brand.

Small businesses around the nation have been faced with new challenges that were previously unknown. The navigation of hiring staff remotely, implementing new regulations to open safely, and finding innovative ways to connect to the community while remaining physically apart are some of the new normals.

In partnership with Indeed, BBB Accredited Businesses now receive a $200 sponsored job credit to assist in finding the right employees for their team. To help businesses reopen and grow their team safely, the National Safety Council, Arizona Chapter is offering a virtual training program, Return Safe. Work Safe, at a discounted fee for Accredited Businesses. The program helps employers and employees feel comfortable in returning to work while giving customers the confidence to patronize their small business.

While many businesses are on the upswing, countless are still in crucial need of funding. Positive community impact is good for your business, as it can boost employee engagement and build brand recognition. Key to Strength is an innovative marketing campaign that provides an opportunity for a business to help a nonprofit in need, and Accredited Business specials include co-branded donor gifts.

In addition to timely new benefits, BBB’s core offerings remain solid. When a BBB Trust Seal is earned, it comes with discounts to sustain business operations, a free web page, avenues to get more exposure and access to exclusive power listings. In a time of unrest and uncertainty, consumers are searching for trust. BBB Accredited Businesses uphold Accreditation Standards and must embody integrity throughout their operations.

For more than 100 years, Better Business Bureau (BBB) has been helping people find businesses and charities they can trust. In 2019, people turned to BBB more than 358 million times by checking more than 232 million business profiles – all available to the public for free at bbb.org. Incorporated locally in 1938, BBB Serving the Pacific Southwest covers Greater Arizona and Southern California with key campuses in Phoenix, San Diego, Newport Beach, Prescott, Yuma and Lake Havasu City. BBB Serving the Pacific Southwest is supported by over 19,000 BBB Accredited Businesses, making it one of the largest BBB nationwide. Businesses that earn BBB Accreditation contractually agree and adhere to high standards of ethical business practices in the marketplace. BBB provides objective expertise and educational programs on topics affecting marketplace trust.