Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. The book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets rather than rushing headlong into adopting the latest digital platforms, tools and technologies. Presenting a sustainable model of e-commerce that is appropriate to any individual organization’s needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue.
Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth
Christopher Bones, James Hammersley and Nick Shaw
Kogan Page
Available: 12/3/2018
247 pages
$29.95
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