Remembering the Wrong Things …
Recently, I attended an event, and the food was wonderful. The adult beverages, not so much … and everyone remembered that for all the wrong reasons. The host enjoyed top-shelf vodka, evidently his drink of choice, but forgot those of us who enjoy whatever else. We had all hoped for better, but it was generic, from a wholesale club and disappointing. My point is simply that people remember — and mostly remember when it is not good. Any business, service businesses especially, need to remember that you are only as good as your last customer’s opinion, and the massive
