Talent is one of the most important strategic resources in the modern economy. It is the resource that creates economic growth through exceptional innovation, service and performance. But talent is scarce, and finding the right talent, in the right place and at the right time, is challenging. Talent is not distributed evenly within and across borders. Hence, generating a … [More]
Serving as President of NAWBO Phoenix is an Extraordinary Experience!
I’m privileged to be on this board with women who are contributing their time and talents for the greater good of the organization. Their dedication to NAWBO (National Association of Women Business Owners) Phoenix and to the success of our programs is unbelievable. During this year, our pillars are to Collaborate, Communicate and Connect with each other for the purpose of … [More]
Don’t Let Your Marketing Die of Natural Causes
Your Website Remember when you launched your website? You thought you were done, didn’t you? Websites are fluid and constantly changing. You need to keep it as current as the jeans you wear or the phone you carry. Websites need to be redone every two years to stay current. As many as 60 percent of all websites fall into this category of being out of date. There are several … [More]
Personal Brand and Style
Styling is an optical illusion. It’s all about perception. Did you know when you enter a room, people’s eyes will go from the top of your head to the tip of your toe in three seconds? Styling is about looking your best at any given moment. It’s all about keeping the attention on your face and what you are saying or selling. Color lets you reshape your silhouette using trompe … [More]
Seven Traits of Highly Successful Women to Embrace Now
1. Confidence — Here’s the secret to confidence: It doesn’t matter how you feel on the inside, it’s what you project on the outside that people see. I have often been told by people that they admire my confidence. I smile graciously and thank them, knowing on the inside I was the same as everyone else. I was nervous, I had my own doubts and fears. But I took practical steps to … [More]
Photos Can Enhance Your Business
We’ve all heard the saying, “A picture is worth a thousand words.” A photograph can draw a viewer in and compel her to learn more or it can turn someone away with one glance. This is especially true when it comes to marketing your own business. Are the pictures on your website piquing the interest of your viewers? Do your brochures pop? Or do you need a bit of a … [More]
Standout in Your Field and SWOT the Competition
Yes, you read right, “SWOT” the competition, not “swat” the competition. You don’t want to physically hurt them. You just want to have an advantage over them; who wouldn’t want an advantage? Think about a time when you played a game that required forethought or strategy. Was it easier to play against someone you didn’t know or someone you knew well? I would think the latter. … [More]
Happy Birthday HR5050!
Imagine if you were a business owner, and you were required to get a co-signer for a loan. No big deal, right? It happens all the time! However, in the not-so-distant past, women business owners were subjected to a set of standards to obtain credit different from their equivalent male counterparts. In fact, men were so highly valued, and women so greatly de-valued, that women … [More]
