True Food Scores Win-Win with Brand Engagement App

by Mike Hunter

True Food Kitchen has launched “True Insider,” a loyalty program and custom-branded app designed to be a more personalized and customizable brand engagement program serving up unique rewards and exclusive experiences. True Insider will integrate directly with the restaurant’s new digital ordering platform, allowing guests to order and pay online, make reservations, manage their … [More]

Phoenix Moves Up in Industrial Growth

by Ioana Neamt

The industrial sector of Phoenix’s commercial real estate market is in strong growth mode, according to the 2019 U.S. Industrial Pipeline Report, recently released by nationwide commercial real estate listings platform COMMERCIALCafé, part of Yardi Systems. Phoenix is the sixth most attractive market for industrial development this year, with 34 projects totaling 6.5 million … [More]

LATHER Makes Move a Rebranding Opp

by RaeAnne Marsh

  The revitalization in the business corridor of Phoenix’s Central Avenue has attracted another long-standing business to the area, as LATHER brings its all-natural beauty and wellness products to the eclectic mix in the iconic shopping center. “We loved the history of Uptown Plaza [at Central Avenue and Camelback Road] coupled with the family atmosphere of this new destination … [More]

Businesses: Recruit Talent Amid Tight Labor Market

Lynn Searles

Over the past year, small-business owners have expressed record confidence in their local economies and many are looking for new talent as they grow. However, with the April 2019 jobs report showing the unemployment rate at a record low, and Arizona sitting at just 5 percent, it’s critical for entrepreneurs to stand out from the crowd in order to attract talent. Here are some … [More]

The Instagram Aesthetic: Is It In or Out?

by Ali Craig

Instagram is the one social media platform consistently creating engagement and sales. Businesses want to be part of this increased brand recognition that also offers active conversion but are often unsure of how to get into the Instagram game. To “win” on Instagram, pretty has always mattered. Presenting a beautifully curated feed of pictures and videos has traditionally … [More]

Marketing Automation, Accelerated

Mike Hunter

Too often, marketers purchase technology with the promise that all of their problems will be solved, only to then see this valuable asset underutilized or, even worse, transformed into “shelfware.” Act-On Accelerate, from Act-On Software, is a Marketing as a Service solution that bridges the gap between technology and strategy execution. To Act-On’s marketing automation and … [More]

Brick-and-Mortars Need Guest Frequency Data, Too

by Mike Hunter

Brick and mortar stores struggle to manage customer connections in a digital world. Mobivity provides a platform to connect national restaurants, retailers, personal care brands, and their partners, with customers to increase retention, visits and spend. Mobivity’s Recurrency suite of products increases customer engagement and frequency by capturing detailed point-of-sale … [More]

AI Advances Background Checking

by Mike Hunter

Background checks are becoming a higher-profile security issue, yet in this world of “people screening,” speed and accuracy have remained the industry’s key pain points. Victoria-based Certn recently launched its groundbreaking platform in the U.S. market. The platform uses data points from thousands of sources to not only look at the past but, for the first time, leverage data … [More]

Tesla Model 3 Performance Edition

by Mike Hunter

Tesla’s Model 3 Performance Edition comes with the option of dual motor all-wheel drive, 20-inch performance wheels, and brakes and lowered suspension for total control, in all weather conditions. And a carbon fiber spoiler improves stability at high speeds, all allowing the Model 3 to accelerate from zero to 60 miles per hour in as little as 3.2 seconds. Tesla All-Wheel Drive … [More]

Travel with a Touch of Comfort

by Mike Hunter

It’s always the details when traveling, whether for business or pleasure, that make the difference for comfort. World’s Smallest White Noise Machine This palm-sized noise machine from Sound Oasis helps lull its listener off to a restful sleep — even on an airplane — from a choice of 10 different continuous white noise tones. It has a built-in rechargeable battery that lasts … [More]

Menu for Hot Times

Mike Hunter

Phoenix’s sizzling summers give us more than hot temperatures; they give us some cool new dishes at many of our favorite restaurants. Pita Jungle and Mora Italian are among those that have rolled out a selection of special summer offerings. Mora Italian Celebrity chef Scott Conant gives his Italian cuisine a modern touch throughout his full menu that goes well beyond pizza … [More]

Agent of Influence

Mike Hunter

Everyone knows spies are geniuses at surviving covertly. Their ability to communicate in code is practically written into their DNA. And while it’s true that spies receive some of the best survival training in the world, there’s another, more critical skill a spy must have to survive: business savvy. In Agent of Influence, bestselling author Jason Hanson, a former CIA special … [More]

Start at the End

by Mike Hunter

Deciding what to create at modern companies often looks like an episode of “Mad Men”: People throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don’t want and won’t help them be happier and healthier. Start at the End offers a new … [More]

Sales Truth

by Mike Hunter

A blunt wake-up call to salespeople and sales leaders that debunks the myths of the latest miracle solutions and refocuses sales strategy on a proven approach that will drive the wanted results. This book is for those who are having trouble believing what the new self-proclaimed “experts” keep posting on LinkedIn and beginning to question their proclamation that everything in … [More]

Feedback: June 2019

Angela Garmon, Debbie Hann, Kristen Merrifield

Among the many services you provide your members, what are you doing to inform them about — and help them connect with appropriate expertise to address — changes in laws, regulations and public movements that businesses need to be aware of from a legal standpoint? Angela Garmon President National Association of Women Business Owners – Phoenix Sector: Economic … [More]

Gerrit Steenblik: Strengthening Ties with Important Foreign Trade Partner

by RaeAnne Marsh

With fluency in the French language and experience in international law, Gerrit Steenblik was pleased to accept the office of French Honorary Consul when the French Foreign Ministry offered it to him 19 years ago. France is an important source of foreign direct investment in Arizona and Metro Phoenix. Citing data from Anubhav Bagley at Maricopa Association of Governments, … [More]

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