Arizona Facial Plastics specializes in regenerative aging to help clients feel and look their best. In addition to facial plastic surgery and facial rejuvenation therapies that include lasers, microneedling and a skin-care line, the company offers a platelet-rich-plasma therapy for face, skin and sexual health. Named “Me.Serum,” this prescription potion is customized for each individual client by combining anti-aging ingredients with the client’s own platelet-rich plasma.
“We wanted to create a company that was founded on deep expertise in facial aesthetics and medical devices, and that used science and imaging to monitor and demonstrate results,” says Felicia Taghizadeh, CEO, who works alongside her husband, Farhan Taghizadeh, M.D., an industry veteran constantly at the forefront of new technologies and products for their clients.
The Taghizadehs founded their company in October 2016, and Felicia says their biggest challenge was getting the right staff in place. “We have high standards; not only does the person need to be good at what they do, we also want staff who are excited to serve patients and who love helping clients get results. They also must be team players — we spend too much time at work to not love the people we work with.“
Aligning business decisions with a clear goal has been a core business strategy. Noting the importance of knowing what the end goal is, Felicia says, “It is easy to be pulled by fear and make decisions because of what you are afraid will happen if you do or don’t. Making fear-based decisions is a terrible way to operate a company, as your decisions are clouded, haphazard and feel energetically off.”
The Taghizadehs are actively looking for ways to expand their reach in the Valley. “We hope to grow not only our core surgical and regenerative business,” Felicia says, “but also some of the ancillary services that we provide, which include working with and advising med spas.”