Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. But in today’s world, where people have become desensitized — even disillusioned — by ad campaigns and … [More]
Clients First: The Two Word Miracle
Throw out the sales manual. Get off the motivation elevator. Clients First is a life-changing two-word miracle. This book outlines a powerful path to riches that authors Joseph and JoAnn Callaway used to sell a billion dollars in real estate in just 10 years — a feat never before achieved. Here, they explain the three keys to their approach, each of which is important and can … [More]
A New Leaf
Live-auction bidding on the opportunity to donate equipment needed by a designated New Leaf program has become a hallmark — and highlight — of the organization’s Camaraderie Gala fundraiser, this year being held March 2 at the Arizona Grand Hotel. “It’s the most exciting part [of the gala]. We auction off items people can’t take home, like buying beds for the program and the … [More]
Paws Can Heal
To support the animal-assisted therapy program for its pediatric patients (newly rebranded as PetSmart Paws Can Heal), Phoenix Children’s Hospital presents its sixth annual Dine with Your Dog fundraiser on Saturday afternoon, 4 – 7 p.m., on April 13 at the PERA Club in Tempe. The event showcases how integral animals are in the healing process, explains Denise Wittstock, manager … [More]
Feedback: February 2013
Question: As a business owner or corporate executive, what do you see as the biggest challenges to running a business in Arizona today? Lorraine Bergman President and CEO, Caliente Construction Inc. Sector: Construction One of the biggest challenges facing Arizona businesses today is the lack of a qualified, skilled and educated work force. With the downturn in the … [More]
