Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service or idea. Its purpose isn’t to say everything about the topic — just to intrigue and inspire the listener to want to hear more. And Sjodin suggests businesspeople expand their vision of what it can do. In this newly updated edition, Sjodin offers … [More]
The Referral Engine: Teaching Your Business to Market Itself
The small-business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague or even stranger with … [More]
Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have
Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them and inspire them to buy more. Today, everything we do creates data, and the volumes are enormous. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A … [More]
Goodwill of Central Arizona: Celebrating Good Works with a Good Time
Goodwill of Central Arizona’s Denim & Diamonds affair is more about the denim than the diamonds since it dropped the formal flair it once had for a casual boots-and-jeans evening with an emphasis on fun that last year drew a sell-out crowd of 600. “People have a really good time,” says Jim Teter, president and CEO. Sustaining the event’s thoroughly Western theme — taking … [More]
Teen Lifeline: Hope and a Helping Hotline
Talented teen performers headlining Teen Lifeline’s black-tie-optional Connections of Hope gala at the Montelucia on Oct. 6 will add a new vibe to the annual fundraiser, as the organization syncs the evening’s program to its mission of empowering teens to make healthy decisions. “We utilize teens in our delivery of service [of training and providing peer counselors to man the … [More]
Feedback: September 2012
Question: Commercial real estate hit its low several months later than residential. Now that residential is coming back, how will that affect the commercial real estate market? Jay Kramer Shareholder Fennemore Craig Sector: Law The housing industry is, traditionally, one of the mainstays of growth in the Arizona economy. In addition to direct job creation in … [More]
