Behind every successful product, service, or brand is a powerful concept. It is really that simple. Products and services that win in the marketplace are successful in presenting an idea that combines a clear benefit with invisible consumer logic. Whether the business is big or small, just started or in some stage of maturity, it needs a marketing concept. Surprisingly, many … [More]
Small Message, Big Impact: The Elevator Speech Effect
Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service or idea. Its purpose isn’t to say everything about the topic — just to intrigue and inspire the listener to want to hear more. And Sjodin suggests businesspeople expand their vision of what it can do. In this newly updated edition, Sjodin offers … [More]
The Referral Engine: Teaching Your Business to Market Itself
The small-business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague or even stranger with … [More]
Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have
Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them and inspire them to buy more. Today, everything we do creates data, and the volumes are enormous. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A … [More]
Marketing and Packaging Partner into a New Company
PRfect Retail was created as the perfect fit between a national packaging and display company — California-based Heritage Pioneer Corporate Group — and a marketing and advertising agency — Phoenix-based PRfect Media International. The two companies came together to create a new model for the retail packaging and POP display industry, what PRfect Media CEO John Hernandez calls … [More]
The Media Mileage of Corporate Philanthropy
Though the economy continues to endure the deeper valleys of a rollercoaster half-decade, with employment rates still sagging, real estate sales only beginning to regain a pulse and consumer spending remaining stagnant, many Arizona small businesses and corporations are nevertheless embracing philanthropic opportunities as a means of staying connected to their communities while … [More]
