How do today’s most successful tech companies — Amazon, Google, Facebook, Netflix, Tesla — design, develop and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that customers will love — and that will work for the respective business.
Through sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations — dramatically improving their own product efforts.
Inspired: How to Create Tech Products Customers Love
Marty Cagan
Publisher: Wiley
Available: 12/4/2017
368 pages
$30
