Enhanced Marketing through Augmented Reality

by Mike Hunter


The UltraStar Multi-tainment Center at Ak-Chin Circle, an enterprise of the Ak-Chin Indian Community, is implementing a new, futuristic, augmented reality campaign from Imagination Park that will help change the theatrical experience and social culture within the one-of-a-kind world-class facility.

The Augmented Reality from Imagination Park enables UltraStar customers to point their phones at logos, signs, posters and landmarks to view or retrieve coupons, messages, videos and more. Customers just need to download Imagination Park’s XenoPlay™ AR mobile browser app from the app store to open up a new world of interactive entertainment digital options while inside the multi-tainment center.

“Delivering interactive engagements, such as an in-store brand AR video experience for shoppers or a venue scavenger hunt, augmented reality is quickly becoming the most effective innovative digital marketing campaign tool,” says Alen Paul Silverrstieen, CEO of Imagination Park.

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