In 2020, business partners Kimberly Mylls and Melissa Lamson co-founded RECREATE Now, LLC, an action tank designed to be a one-of-a-kind, one-stop-shop, mastermind business incubator for women 40 and over. Each session provides members with the laser focus, tools and connections necessary to take their business or nonprofit from idea to launch by the end of the six-month program.
Mylls and Lamson developed the program to give women the roadmap and the accountability to launch their ideas into viable businesses or nonprofit organizations. RECREATE encourages women to reimagine what’s possible, to take action, to be authentic and to create their own legacies. Mylls is a serial entrepreneur with more than 20 years of marketing and advertising experience, as well as expertise in leadership coaching, training and public speaking; Lamson is an executive coach, author of six books and speaker who has built and run companies in the U.S. and Europe. In addition to offering their own expertise throughout the course, they bring in a team of team of highly skilled and successful female business leaders and owners to guide members through the skills, strategies and essential knowledge needed for business success.
The Action Tank also incorporates an element of social interaction that encourages the members to break down their inhibitions, allow for more creativity, spark innovation and have some fun! Activities include going to museums or trying a pole-dancing class. This social element of the program is at the very core of Mylls’s and Lamson’s vision to “Let enjoyment lead.”
The program culminates in a pitch competition and celebration during which one woman will receive seed money to get her fledgling business off and running. Two six-month sessions are presented each year.