“Nothing connects people to engage emotionally with your business better than a well-told story — your story.” From mega-large corporations to tiny startups, every … single … business always has a story to tell. Before people choose to buy one’s product or service, or respond to a call to action, they need to understand how that product or service will solve their problem or fulfil their needs. Storytelling for Business reveals why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to one’s business, and how businesses can tell their story well.
Storytelling for Business: The art and science of creating connection in the digital age
Rob Wozny
$21.99
Practical Inspiration Publishing
Available 5/31/2022
234 pages
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