Making strategy requires undertaking major — often irreversible — decisions aimed at long-term success in an uncertain future. All leaders must formulate a clear course of action, yet many lack confidence in their ability to think systematically about their strategy. They struggle to apply to their unique contexts the abstract lessons offered by conventional approaches to strategic analysis. Making Great Strategy resolves these challenges with a straightforward, readily applicable framework. Jesper B. Sørensen and Glenn R. Carroll show that one factor underlies all sustainably successful strategies: a logically coherent argument that connects resources, capabilities, and environmental conditions to desired outcomes.
Making Great Strategy: Arguing for Organizational Advantage
Jesper B. Sørensen and Glenn R. Carroll
Columbia Business School Publishing
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