Knowing what is happening, what restaurants are offering, where live music is being performed and what deals are available in “my” vicinity is the concept of the new uber-local, uber-hip Vicinity magazines. The publications, website and mobile app are designed to inform readers and users as to all that is going on in their immediate area in the categories of dining, events, music, nightlife, shopping, business services and real estate. The tabloid magazine will be direct mailed monthly within each of the initial three vicinities — Arcadia/Paradise Valley/Old Town Scottsdale, Grayhawk/DC Ranch/Pinnacle Peak, and Downtown/Central Phoenix. Offers and special incentives will be available very locally on the Vicinity App through Vogo® — an exclusive platform offering the best for advertisers to drive business within their vicinity.
The first publication and mobile app will launch September 1 for the Arcadia edition, followed by the others in succession October and November.