Valley-Based Bank to Retire Six Division Bank Brands, Bringing Alignment

by RaeAnne Marsh

Western Alliance Bank unveiled plans to unite all of the Bank’s divisions under the Western Alliance Bank brand. By year-end, six division bank brands – Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank and Torrey Pines Bank – will take on the Western Alliance Bank name. The Bank’s AmeriHome Mortgage subsidiary and its affiliate Western Alliance Trust Company will continue with their current names.

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