For decades, CEOs have treated financial capital with rigor, discipline and foresight. But when it comes to human capital — the engine of innovation, execution and growth — most organizations still rely on legacy mindsets and guesswork.
This blind spot is costing organizations their competitive edge.
Written by Dr. Cynthia Bentzen-Mercer, executive strategist on human capital potentiality, Human Capital Investment Strategy reframes talent as an appreciating asset — one that can be analyzed, optimized and deployed for maximum return. Intensely researched, the book introduces a practical, six-step framework to help readers optimize their workforce portfolio with the same rigor applied to financial assets.
Human Capital Investment Strategy: Six Steps to Cultivate Potential and Yield Competitive Advantage
Cynthia Bentzen-Mercer
328 Pages
$28
Amplify Publishing
Available 2/3/2026
