PXG announced the addition of Olivia Cowan to its LPGA Tour roster, strengthening the brand’s presence in the women’s game alongside players including Céline Boutier, Megan Khang, and Auston Kim.
A proven international competitor and respected presence on tour, Cowan brings a modern, performance-first mindset to the PXG team. Her thoughtful approach to preparation and competition aligns naturally with PXG’s focus on innovation, athlete-led product development, and custom fitting – helping golfers of every level play with more confidence and enjoyment.
PXG Founder and CEO Bob Parsons praised Cowan, stating, “Olivia is exactly the kind of athlete we want representing PXG. She’s focused, motivated, and always looking ahead. She believes in the importance of custom fitting, understands performance, and brings authenticity to everything she does. We’re proud to welcome her to the PXG Troops.”
Cowan’s confidence in the partnership is rooted in performance, particularly the role custom fitting plays in the overall PXG experience.
“A PXG fitting removes uncertainty and lets me focus on playing my best,” Cowan said. “The clubs are built for my swing, not the other way around, and that’s huge at the tour level and just as meaningful for golfers of every ability.”
In addition to playing PXG clubs, Cowan will wear PXG ApparelTM, bringing tour-tested performance and modern style to competition, practice, and off-course appearances.
“PXG Apparel makes me feel put together and comfortable, whether I’m practicing or competing,” Cowan concluded. “The fit is modern without feeling restrictive, which I really appreciate.
