Carvana, an e-commerce platform for buying and selling cars online, announced a multi-year partnership with Stanford Athletics, the nation’s all-time leader in NCAA team championships. As the Official Auto Retailer of Stanford Athletics, Carvana will bring its customer-first, tech-driven approach to the Cardinal campus, celebrating Stanford’s legacy of athletic tradition, academic excellence, and engaged community.
“Carvana’s pioneering, entrepreneurial spirit and commitment to creating exceptional experiences make them an exciting partner for Stanford Athletics,” said John Donahoe, Stanford’s Jaquish & Kenninger Director and Chair of Athletics. “We’re looking forward to building on Stanford’s tremendous athletic and academic legacy, teaming up with Carvana to elevate Cardinal traditions for students, athletes, alumni, and fans.”
From the roar of Maples Pavilion to the jingling of keys at Stanford Stadium, Carvana will help bring Cardinal traditions to life in fresh, interactive ways. The company becomes presenting sponsor of Stanford Basketball’s student sections with “The 6th Man driven by Carvana,” featuring co-branded giveaways, prominent signage, and a refreshed student lounge dubbed the Carvana Club. A new “REV IT UP” Cam will also spotlight the loudest fans on the videoboard to amplify arena energy.
On the gridiron, “Carvana Keys” will light up kickoff as fans shake their keys alongside custom LED signage on the sidelines. Select basketball home games will add on-court competitions with exclusive prizes, getting students on their feet and fans in the game.
Beyond game day, Stanford and Carvana will spotlight the entrepreneurial spirit of Stanford student-athletes. Not only through producing a co-branded content series highlighting off-field achievements, but Stanford and Carvana will host networking events connecting students and alumni with Carvana leaders –creating new pathways for mentorship and career growth.
“This partnership is meaningful on both a personal and professional level,” said Dan Gill, Carvana’s Chief Product Officer and Stanford Hall of Fame gymnast. “As a student-athlete at Stanford, I learned so much about persistence, resilience, creativity, and teamwork – key qualities that also guide Carvana’s culture. It’s exciting to see these two communities come together in a way that celebrates and builds on the values of Stanford Athletics.”
Fans, students, and alumni will see this partnership come to life beginning this fall across campus.
