Striking Entertainment Trend

by Mike Hunter

Bowlmor AMF recently opened Arizona’s second striking Bowlero location, Bowlero Christown, revamping the former AMF Christown Lanes. The concept is to be a total entertainment center for occasions from date night, family night and birthday parties to corporate events, and even includes an in-house team of expert event planners.

Bowlero Christown’s 60 blacklight bowling lanes — the most in Phoenix at a single location — feature plush lounge seating and high-definition video walls that play everything from sporting events to classic movies. In addition to 16 VIP lanes for special events that require a more exclusive guest experience, the location has its own interactive arcade, complete with the latest video games and a large selection of old-school favorites.

Bowlero’s nationally recognized menu of oversized shareables — from its five-pound, 14-inch-diameter Behemoth burger to its XXL pretzel — partners with a classic sports bar comprised of a bar and lounge area that stretches over 3,000 square feet and serves signature drinks like the Mad Mai Tai, Old-School Moscow Mule and the Dunk Tank, a fishbowl cocktail that’s perfect for sharing with friends.

“This is a developing trend that we have been the leader in creating,” says Colie Edison, chief customer officer. “We have developed the ideal one-stop entertainment destination, where guests can have fun and enjoy great food and drinks in a welcoming environment. Bowlero is all of that and more.” Bowlmor AMF is the largest owner and operator of bowling centers in the world, with more than 300 locations, including eight locations in Mexico and two in Canada, specializing in corporate and special events, as well as league and retail bowling. The company’s portfolio of bowling center brands includes Bowlero, Bowlmor Lanes, AMF Bowling Co., Brunswick Zone, and Brunswick Zone XL.

Calling Phoenix a great market for the Bowlero concept that caters to people of all ages and lifestyles, Edison says, “Phoenix has become a melting pot, and we see a mix of locals and tourists coming in from Chicago and Los Angeles to vacation. Bowlero is a well-known concept in both of those regions, so both tourists and locals love to visit Bowlero to have fun.”

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