Most of us are familiar with the traditional way of looking at legacy: something preserved in the past. This book, however, celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
Mark Miller and Lucas Conley
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