HR Technology Platform Hibob Implements Non-Binary Gender Feature

Hibob | March 31, 2020

Today on International Transgender Day of Visibility, transformative HR platform Hibob announces the official rollout of its non-binary gender identity and preferred pronoun features through the platform, bob. The modern workforce demands recognition and greater power of their individuality, and the new bob features allow companies across the globe to give their employees more power over how they are addressed and identified in the workplace.

At the forefront of HR technology and inclusivity, Hibob’s new non-binary gender identity and preferred pronoun features are not available in most HR technology platforms. Hibob’s new non-binary gender capabilities can support an organization in fostering their peoples’ sense of belonging, diversity, and inclusion, all while staying compliant. Employees who typically fall outside male or female binary gender identities may feel uncomfortable or hesitant about addressing their gender, and these features enable HR professionals to give their employees freedom over how they are addressed. This level of flexibility shows employees that their organization is listening to them and promotes inclusivity.

The future of work is evolving as leading companies strive to foster, celebrate, and value diversity in all forms in the workplace. The gender identity feature allows HR administrators to add custom fields to their employee preferences gender list on their employee profile card, allowing their staff to choose from non-binary genders such as bigender, cisgender, gender fluid, femme, and genderqueer, among others. In addition to the gender identity feature, the bob platform also allows employees to list their preferred gender pronoun, making it easier for their colleagues to know how to address those with non-binary gender identities. These may include gender-neutral pronouns such as he/her, she/her, they/them, sie, hir, zie, or zirself.

“Companies addressing identity and inclusivity of their employees are proving to the entire market that they are respectful and welcoming of a diverse set of perspectives. Freedom of self-identity and acceptance will set the stage for a culture of connectedness that results in increased productivity and a willingness to collaborate,” says Ronni Zehavi, CEO of Hibob. “I am proud that bob is continuing to support HR departments around the globe by empowering employees to self-identify and bring connectivity to a whole new level.”

“When HR leaders address current and future headcount, it is crucial for them to factor in diversity and inclusion, and prevent bias and discrimination throughout their processes,” says Zehavi. In addition to making employees feel more comfortable and accepted in their workplace, Overall, the bob platform’s non-binary gender capabilities reveal that leading companies are headed towards a culture of higher inclusivity.

Hibob has achieved 460% year-over-year growth since its launch, and the bob platform is integrated with other popular platforms like Slack, Workable, GreenHouse, Aviva, Canada Life, and UNAM. The growing Hibob team is spread across offices in New York, London, and Tel Aviv and serves clients worldwide including Fiverr,, Happy Socks, and more. This year, Hibob was spotlighted in the startup section of the Deloitte Catalyst “Future of Work” report, was awarded a leading spot in Calcalist’s list of “Israel’s 50 Most Promising Startups,” and was named one of HRWins’ top three “Startups to Watch.” Prior to that, the company had been selected as one of “Tomorrow’s Promising Growth Companies” by Qumra Capital, a leader in the technology investment space. More information can be found at

About Hibob

Hibob, the company behind the transformative HR platform bob, which brings together employees and managers to help them communicate and collaborate more effectively, is dedicated to helping businesses grow their people. Founded in 2015, bob enables fast-growing companies to attract, excite, retain and develop their most valuable asset, their people, through data-driven tools. With offices in New York, London and Tel Aviv, Hibob helps hundreds of businesses around the world grow their people.

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