Harkey Media, an independent out-of-home advertising company, has rebranded as FRAME OOH. Alongside the new name, the company is expanding its national relevance with acquisitions across the country. FRAME OOH has expanded its New York presence – anchored by the acquisition of 9 Times Square, and entered the Chicago market with the purchase of digital outdoor advertising inventory.
FRAME OOH’s rebrand reflects the company’s new direction, as it has become a national independent OOH platform. The Phoenix-founded company now operates in eleven U.S. markets: New York, Los Angeles, San Francisco, Houston, Boston, Las Vegas, Phoenix, Nashville, Salt Lake City, Kansas City, and Chicago.
The relaunch of 9 Times Square spectacular features a new state of the art 27’ x 66’ full motion screen that officially went live at the beginning of this month. Frame OOH’s Chicago market entrance was marked by the acquisition of four 20’x60’ digital bulletins on the Tri-State I-294 freeway and two static wallscapes.
In addition to its new assets, the company has also opened a New York City office, strengthening its in-market capabilities as the platform continues to grow.
“FRAME OOH represents the next chapter of our company,” said Matt Molina, President of FRAME OOH. “We’ve built a strong presence across major U.S. markets and see significant opportunity ahead as we continue acquiring, developing and investing in premium OOH assets nationwide.”
“We’ve spent the last several years building the assets, markets and team. FRAME is the brand for where we’re going next. We want to own great frames in great markets and give brands a powerful way to show up in the real world,” added Scott Harkey, CEO of FRAME OOH.
FRAME OOH will continue combining premium inventory, local market expertise, and national reach.
