Reinvent Telecom, a private-label platform provider empowering partners with cloud communications and technology solutions, announced the appointment of AI expert Caleb Waack as its new virtual Chief AI Officer, a consulting role created to accelerate the company’s evolution from telecom provider to technology innovator. As CAIO, Waack will guide Reinvent’s AI strategy across the organization by modernizing tools, enhancing processes and building AI-enabled solutions that deliver new value to partners and customers.
“Reinvent is in the middle of a major transformation from telecom to technology solutions provider,” said Justin Catlett, CEO of Reinvent Telecom. “We’re being intentional about how we apply AI to drive that shift. Caleb Waack brings the right mix of technical depth and strategic insight to help us modernize, productize what we’ve been testing internally, and deliver meaningful innovation for our partners and their customers.”
A veteran of the field, Waack has been working with AI for more than a decade, building and implementing AI initiatives that help businesses leverage data to make better decisions, improve customer acquisition and streamline operations.
“AI has gone through a few name changes—statistics, data science and now AI—but the mission is the same: helping people make smarter decisions with data,” said Waack. “We’re focusing on projects that make AI more accessible and immediately valuable, whether that means text to it, talk to it, or call it on the phone. It’s about harnessing AI in ways that simplify work and amplify value for our teams and partners.”
“AI is the most disruptive technology since the dot-com era,” Waack said. “For companies that aren’t on the front foot, it could mean falling behind fast. Reinvent is doing exactly what forward-thinking organizations should do—experiment internally, learn fast and then turn what works into real products for partners and customers.”
For example, Reinvent plans to make the Knowledge Hub extensible to partners, creating a shared AI-driven knowledge base for partner enablement.
“At Reinvent, our focus is on enabling both our internal teams and our partners to work smarter with AI,” said David Ansehl, Vice President of Sales & Marketing at Reinvent Telecom. “Caleb is helping us build the foundation for AI literacy across the organization—from pilot programs and team enablement to strategic initiatives that will ultimately transform how we deliver value to our partners.”
