Compass International Holdings, a global real estate services company, announced that Greg Hague, founder of 72SOLD and one of the most credentialed and experienced home sale strategists, has been appointed Director of Home Sale Strategy. Hague brings more than 50 years of experience to the role, with a career spanning brokerage, law, and real estate innovation. His work is grounded in the idea that the market is not a fixed constraint but a dynamic environment in which skilled real estate professionals can influence outcomes through strategy, positioning, and execution.
“My passion has always been helping real estate professionals unlock what’s possible for the clients they serve,” said Hague. “It’s about mastering how to position, market, show, and negotiate homes in ways that drive better results. When agents have access to the right strategies and the freedom to use them, the impact for sellers can be significant. I’m excited to share that with agents across this incredible network.
Hague’s approach is designed to complement the company’s listing marketing strategies, giving agents additional tools around home positioning, buyer demand creation, showing strategy, and negotiation. Agents can adopt and adapt these strategies as they see fit, with the goal of delivering stronger outcomes for sellers.
“Greg and I share a belief that the future of this industry is one where agents are empowered to lead, and sellers have more choice in how their homes are marketed and sold,” said Robert Reffkin, Chairman and CEO of Compass International Holdings. “The best outcomes happen when the professional closest to the client has the flexibility and tools to act in their client’s best interest. Greg has spent his career building strategies that do exactly that, and we’re excited to make that expertise available to every agent across our network.”
Hague’s training will be available to all agents across Compass International Holdings’ brands at no cost, with participation entirely optional. Agents maintain full discretion over how and whether to incorporate these strategies into their business.
