Volvo’s flagship SUV, the XC90, returns for 2025 with a refined design, enhanced technology and an eco-conscious approach, reinforcing the Swedish automaker’s commitment to luxury and sustainability. As the automotive industry shifts toward electrification and digitalization, the all-new XC90 strategically positions itself as a leader in the premium SUV segment.
Aesthetically, the 2025 XC90 maintains its Scandinavian elegance while adopting a refreshed exterior with a sleeker front grille, redesigned LED headlights and a sculpted hood that exudes sophistication. The aerodynamic enhancements not only improve efficiency but also give the vehicle a more dynamic road presence.
Inside, Volvo continues its reputation for minimalistic luxury with premium materials, ergonomic seating and a tech-forward cabin. The new 11.2-inch high-resolution touchscreen, powered by an updated Google-based infotainment system, provides seamless connectivity and intuitive controls. Enhanced sound insulation and a refined suspension system ensure a smooth and quiet ride, reinforcing Volvo’s dedication to comfort.
Under the hood, the XC90 offers a range of electrified powertrains, including mild hybrid and plug-in hybrid (PHEV) options. The PHEV variant now boasts an improved electric-only range of up to 32 miles, catering to eco-conscious consumers and urban commuters. While a fully electric version is not yet available, industry experts anticipate one in the near future as Volvo advances toward its goal of becoming an all-electric brand by 2030.
From a business perspective, Volvo’s latest iteration of the XC90 demonstrates a keen understanding of market demands. The SUV balances luxury and sustainability, appealing to corporate fleets and environmentally conscious executives. Additionally, Volvo’s commitment to over-the-air software updates ensures longevity and adaptability, a crucial aspect in today’s fast-evolving automotive landscape.
With a starting price of $59,745, the 2025 XC90 remains competitive against rivals like the BMW X5 and Mercedes-Benz GLE. As Volvo continues to align with global sustainability trends and technological advancements, the XC90 solidifies its place as a top choice for discerning buyers looking for innovation, elegance and environmental responsibility in one package.
MSRP: $59,745
Fuel Economy (Combined): 26 mpg
Transmission: 8-speed Geartronic™ automatic, AWD
0-60 PMH: 6.4 sec
Googles In-car Tech: The Volvo XC90 is known for its cutting-edge technology. The XC90 integrates Google services, such as Google Assistant, Google Maps and Google Play, through its infotainment system for a seamless user experience.
Photos courtesy of Volvo
