Description:
Content Strategist
LaneTerralever is seeking a passionate, enthusiastic, and skilled Content Strategist to join our
content marketing team. At LaneTerralever we are a hard-working, diverse and dedicated
group of strategic thinkers that aim to produce the highest quality work for our clients. As a
member of the content marketing team, you’ll be held to these same standards and contribute
to the success of content marketing initiatives for a variety of clients across many different
industries.
You will be the strategic lead on several accounts and will be tasked with guiding our clients
content marketing and strategy deliverables. The work in this role touches multiple parts of the
marketing eco-system and will require you to immerse yourself in our clients’ industries and
become an extension of their team. This role requires a blend of creativity and strategic
thinking. You’ll solve problems, create new things, and work with a passionate and dedicated
team to get it all done.
You’ll be responsible for:
- Key cross-platform content marketing deliverables including:
o Content Strategy for Web
o Social Media Strategy + Execution
o Email Marketing Strategy + Execution
o Influencer + Brand Partnership Campaigns
o Digital Ad Copywriting
o Long form content writing (blogs, white papers etc.…)
- Collaborating with our UX team to build highly engaging websites that meet our clients’
goals
- Conducting content audits and gap analysis to determine where content can be
streamlined and updated for clients’ needs
- Brainstorming with team members to generate ideas for cross-departmental marketing
campaigns
- Presenting work to clients and fielding feedback and changes for work
- Assisting the rest of the content marketing team as part of larger content initiatives for
the agency
You should be/have:
- 3-5 years of content marketing/strategy experience
- Agency experience is preferred but not mandatory
- A knowledge of email marketing platforms such as (Eloqua, Pardot, Klaviyo etc.…)
- A knowledge of SEO/SEM
- A knowledge of social platforms and tools
- A passion for writing with a mind for strategy
- An understanding of the current content marketing landscape
- A self-starter who isn’t afraid to jump in and learn
- Able to work under pressure (agencies move pretty quickly)!
- A desire to learn from a diverse set of marketers
- Able to leave your ego at the door and be a team player
- A sense of humor
| Salary | Posted | Location |
| 50000 - 55000 Year | 2021-05-10 | 645 E. Missouri Ave., Suite 400 Phoenix AZ 85012 |
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