Spellbinders Paper Arts Names Greg A. Tipsord Chief Executive Officer

Spellbinders Paper Arts July 18, 2013


Greg A. Tipsord

Spellbinders® Paper Arts, LLC, is an Inc. 500|5000 company, award-winning inventor, manufacturer and marketer of industry-leading tools for crafters of all genres. The company is pleased to announce Greg A. Tipsord has been appointed chief executive officer. He will assume his duties immediately.

“Greg’s executive strengths are growing market share, building strong sales relationships, finance and supply chain management and organizational leadership. His expertise in building successful businesses makes him an ideal fit for continuing the Spellbinders vision  and he will be instrumental in our exploring beyond,” said Stacey Caron, Spellbinders president and co-founder.

Tipsord is a proven executive leader with more than 23 years of extensive experience and success in driving revenue and profit, as well as organizational and brand-building methodologies for world-class companies including The Dial Corporation, The Henkel Corporation and Proctor and Gamble. In 2012, he founded the Business Consumer Consulting Group, providing management consulting services to consumer-facing businesses. Tipsord has a strong reputation as an individual and organizational talent developer, with an inspirational, transparent leadership style.

In addition, Tipsord has a track record of organic businessgrowth, successful business turnarounds, new product innovations, mergers/acquisitions, cost re-engineering and culture turnarounds, as well as extensive experience and success working with boards of directors, Wall Street analysts and business media.

“Spellbinders’ innovative craft products have made the company an industry leader positioned for considerable growth,” stated Greg A. Tipsord, Spellbinders CEO. “I look forward to enhancing Spellbinders leadership position in the craft industry as well as solidifying further innovation and expansion.”

Tipsord earned his B.S. in chemical engineering from the University of Cincinnati, graduating Summa Cum Laude and ranking first in his class. He was the winner of the Herman Schneider Award for the Outstanding Engineer at the University of Cincinnati and President of the Phi Delta Theta Fraternity. Tipsord has served on various boards:  American Cleaning Institute, chairman Strategic Planning Committee for the notMYkid Charity— Fresh Start Women’s Foundation and Teach for American Phoenix Region.

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