SheKnows Leading Women’s Media Platform Names Doug Ferguson as Vice President of Product

SheKnows Oct. 17, 2013

SheKnows (, a top women’s media platform with more than 40 million unique visitors per month, announced today that Doug Ferguson has joined the company as Vice President of Product based out of SheKnows’ corporate headquarters in Scottsdale, AZ.

A digital product innovator, Ferguson joins the executive team to launch the “SheKnows Experts Among Us” platform and tools, deliver enhanced digital, video and mobile capabilities and develop cutting-edge solutions for SheKnows advertisers. Ferguson most recently comes from Prometheus Global Media, a division of Guggenheim Media, where he served as the general manager of digital at Adweek and later as vice president of product at Billboard. His previous experience includes product leadership positions at Sony Online Entertainment, MTV Networks and Sling Media.

“We are pleased to welcome Doug to the company,” said Philippe Guelton, Chief Executive Officer at SheKnows. “His keen understanding of the media industry, user-centricity and best practices in product development will help us enhance our platform as we evolve our strategy to include robust UGC and ecommerce solutions.”

Ferguson added, “As a product developer who has been in the content space for most of my career, I strongly believe that understanding an audience completely and building tools to fulfill their needs, wants and behaviors is crucial. SheKnows offers a unique platform and I am looking forward to being part of the company’s future.”

For more information about the SheKnows Executive Team, please visit:

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