Shea Homes® Receives Marketing Award for Azure Paradise Valley

Shea Homes Nov. 15, 2017

The Shea Homes team accepts the SAMM award for Best Community Sales Collateral for its new Shea Signature community, Azure Paradise Valley.

On November 8, the inaugural SAMM award ceremony was held at the Omni Scottsdale Resort & Spa at Montelucia in Paradise Valley. Shea Homes was honored with an award for Best Community Sales Collateral for its new Shea Signature community, Azure Paradise Valley.

““The SAMM awards recognize the very best sales and marketing achievements in the Valley’s homebuilding and real estate industry, so it was a thrill to be honored by our peers in this way,” said Ken Peterson, Vice President of Sales and Marketing for Shea Homes Arizona. “Azure is the first Shea Signature™ by Shea Homes community, so it was essential that the marketing collateral effectively communicate the essence of the brand. This award confirms that we hit the mark.”

Designed in collaboration with Erik Peterson from PHX Architecture, Azure is a private enclave of only sixty-six luxurious residences harmoniously blending transformational architecture and thoughtful design. Personalized with distinctive designer amenities and options such as rolling walls of glass, detached casitas, elevators, wine rooms, and car charging stations, the homes of Azure are built with the ultimate craftsmanship and attention to detail. Additional information is available at

The SAMM Awards, which stands for Builder Sales, Advertising, Marketing and Merchandising, was created to recognize leadership and innovation among homebuilders. The panel of judges included Charity Moreland, Homeowners Financial Group; Jim Belfiore, Belfiore Real Estate Consulting; Tina Tamboer, the Cromford Report; Ray Schey, Phoenix Business Journal; Rick Merritt, Elliott D. Pollack and Company; and Steve Rider, National Builder Trade In Program. More than 20 categories were recognized and the top professionals in the business were honored for their achievements in design, sales, and more at this debut event, powered by DLP Marketing.

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