Nicole A. Westervelt Joins Spellbinders Paper Arts as Vice President of Marketing

Experienced consumer product goods professional to provide marketing expertise

Spellbinders Paper Arts March 4, 2014

Nicole A. Westervelt

Nicole A. Westervelt

Spellbinders® Paper Arts, an award-winning inventor, manufacturer and marketer of industry-leading products for crafters of all genres, is pleased to announce the selection of Nicole A. Westervelt as vice president of Marketing.

“Nicole has extensive experience in strategic brand planning, launch development and managing commercialization and innovation for Consumer Product Goods. She will be instrumental in reinforcing Spellbinders’ leadership position in the crafts industry,” said Spellbinders CEO Greg Tipsord.

Westervelt brings more than 12 years of marketing to Spellbinders. Previous positions include senior brand manager of Laundry Specialty Brands and Household Brands for Henkel. Prior to that, Westervelt was a senior research analyst for Washington Mutual, where she conducted qualitative and quantitative research for executives that guided strategic decision making and drove company direction and vision.

“I am delighted to join the Spellbinders team. It is an exciting time for Spellbinders and I look forward to positioning the company to prepare for market opportunities ahead. I began crafting when I was 15, and working with Spellbinders allows me to combine my two passions of marketing and crafting,” said Nicole A. Westervelt, Spellbinders Vice President of Marketing.

Westervelt earned her Masters of Business Administration from University of Arizona, Eller College of Management, graduating Summa Cum Laude. Her Bachelors of Business Administration was earned at Washington State University, where she also graduated Summa Cum Laude.

Spellbinders entered the craft and hobby market in 2003 with the introduction of the Spellbinders Wizard™ Universal Craft Tool and a unique, patented collection of dies unlike any introduced before or since. Always on the cutting edge of introducing innovation to the market, the company is known worldwide for its game-changing products, with more than 250 patented and patent-pending products across a different variety of craft genres. For three consecutive years, Spellbinders Paper Arts has been listed in the Inc. 500|5000, an exclusive ranking of entrepreneurs nationwide.

In 2012, the company received the Craft & Hobby Association 2012 Summer Innovations Award for the Spellbinders Nestabilities® Majestic Elements line. Spellbinders president and co-founder, Stacey Caron, has been honored with numerous awards that include two Stevie® Awards and an Enterprising Women Award.

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