Donald Erlichman Joins Spellbinders Paper Arts as Director of Business Development

Spellbinders Paper Arts July 19, 2013

Spellbinders® Paper Arts, LLC, is an Inc. 500|5000 company, award-winning inventor, manufacturer and marketer of industry-leading tools for crafters of all genres. The company is pleased to announce it has named Donald Erlichman director of business development.

“Donald has extensive experience in developing affiliate programs and strategic partnerships. His proficiency in building markets through establishing strong domestic and international relationships will prove invaluable in continuing to pursue Spellbinders’ growth,” said Stacey Caron, Spellbinders president and co-founder.

With more than 17 years of sales management experience, Erlichman has had success in expanding into new markets, opening new distribution channels and driving revenue. In his current position, he will report to Jerry Poffel, Spellbinders director of sales. Prior to Spellbinders, he held the positions as director of business development for DAZ3D, vice president of international sales & media shopping networks for Provo Craft, national sales manager for International Molding and sales manager of the museum division for Tru Vue.

“I am delighted to be a member of the Spellbinders team. The company is poised to successfully implement its growth strategies and take full advantage of the market opportunities ahead,” said Donald Erlichman, Spellbinders director of business development.

Erlichman has a B.A. from George Washington University in Washington, DC. He has served on the board of directors as chair of the personnel committee for Habitat for Humanity in Philadelphia. He also served as chair for a nonprofit organization’s capital campaign raising $5.1 million dollars.


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