Christian Brands, a multi-brand gift importing firm focused on inspirational gifts and table-top and wall art since 1948, announced today that industry veteran Brian Schroeder has been promoted to vice president of sales and marketing.
With more than fifteen years of industry experience, Schroeder has a significant marketing and sales background, including eight years at Roman where he served as its regional sales manager and contributed to the commercial success of its many bestselling gift lines.
Schroeder’s new duties will include supervision of the mail order marketing and circulation of the Christian Brands’ three direct catalog offerings as well as growing the wholesale side of the business which includes sales to gift store chains, independent gift stores and large retailers. Schroeder will work closely with new product development to launch timely new product offerings to coincide with gifts shows in January, June and July.
“We are fortunate to have someone of Brian’s experience leading our sales and marketing teams,” stated Paul DiGiovanni, chief executive officer of Christian Brands. “Brian is very adept at the tactical side of selling and introducing new product programs to large and small customers alike and tailoring these programs to their specific needs.” The company continues to grow its business by developing and acquiring brands that share a common “Christian” theme.