China Mist Tea Company, a premier supplier of fine iced and hot teas for the foodservice and retail industry, announced that it has named Kermit J. Peterson as its new president. Peterson is former vice president of Foodservice and OCS Sales at International Marketing Systems.
“Kermit will bring a fresh perspective to the critically important job of serving both our strategic foodservice customers and our loyal consumer fan base,” said Co-Founder Dan Schweiker. “His broad experience in sales management and marketing in the foodservice channels throughout North America will be an asset to our company.”
“We were looking for an executive that is passionate about our top three business priorities: premium iced and hot teas, business innovation and supporting the foodservice industry,” says Co-Founder John Martinson. “Kermit stood out as our top choice.” Peterson will provide leadership and management to all areas within the company.
Recognized for his success in the foodservice, office coffee, c-store and retail channels managing all of the U.S., Canada and Mexico, Peterson served as the vice president of Foodservice at International Marketing Systems, where he was responsible for Bigelow Tea. He also previously held regional and national sales positions with Celestial Seasonings Tea Company and Masterfoods, Incorporated, an M&M Mars Company.
China Mist Tea Company is the premier supplier of fine iced and hot teas for the foodservice and retail industry. The company enjoys a reputation for quality and innovation in product and service. The brand is nationally recognized as the market leader for specialty iced tea in foodservice and is expanding that reputation to the consumer product channels. The company develops and markets specialty iced teas under a variety of brand names, led by the China Mist brand, and specialty hot teas under the China Mist/Leaves Pure Teas® brand.