CCG Catalyst, a bank consulting firm providing strategic direction for banks, has hired Tery Spataro as executive vice president and director of innovation focusing primarily on helping banks seek new ideas and innovation while keeping ahead of technological changes in customer attitudes toward banking and the financial services industry.
Spataro is a noted innovation advisor, technologist, digital marketing expert, author and educator. Prior to joining CCG Catalyst, she worked with brand and product development firms to innovate and commercialize new products, technologies and markets. She has held executive positions managing global and national divisions for top advertising agencies; co-founded STIR, one of New York’s first digital marketing and technology firms and founded seven other related businesses. Throughout her career, she strengthened many well-known brands including Sally Hansen, Nine West, Volvo Cars, Johnson and Johnson, L’Oréal Cosmetics and Reebok International, through intense research, strategy and technology.
“Tery merges creativity and innovation with technology, and that is the exact combination we always strive to incorporate with our banking clients,” said Paul Schaus, president of CCG Catalyst. “Her forward-looking perspective and insight matches that of our firm’s culture to enhance our clients’ brand and bottom line.”
Spataro holds a bachelor’s degree from Albertus Magnus College and a master’s in marketing from Regus University. Over the past several years, she has lectured at universities and presented at international conferences providing valuable thought leadership, and is quoted in books and articles about innovation, business and marketing.
Phoenix-based CCG Catalyst, founded in 1998, provides strategic direction and focused guidance for banks in the United States and North America. The company has assembled a team of industry and banking specialists to assist clients as a trusted advisory in strategic services related to all areas of banking – lending, finance, retail, operations, mergers & acquisitions, technology, enterprise risk management, compliance, marketing and business development.